JACK DANIELS' OLD TIME Old No. 7 BRAND QUALITY Tennessee SOUR MASH WHISKEY DISTILLED AND BOTTLED BY JACK DANIEL DISTILLERY LEM MOTLOW, PROF., LYNCHBURG, TENN. EST. & REG. 1866. The image is a black and white vintage-style label for Jack Daniel's whiskey. It features ornate white typography and decorative borders on a black background.